Taste the best pitta ever!

Soft When Toasted.

Strong When Loaded.

Our data analyst Steve, a coeliac and our toughest critic, called our new pitta ‘the best ever.’ We’re so confident in his expert opinion—and the data that backs it up—that we’re inviting you to prove it. Join our weekly giveaway for a chance to win a year’s supply of BFree.

Soft When Toasted.

Strong When Loaded.

Our data analyst Steve, a coeliac and our toughest critic, called our new pitta ‘the best ever.’ We’re so confident in his expert opinion—and the data that backs it up—that we’re inviting you to prove it. Join our weekly giveaway for a chance to win a year’s supply of BFree.

Meet Steve

Our Unofficial Pitta Expert

Steve’s been with us one year. Coeliac diagnosis for 13 years. Unofficial pitta expert. Official data enthusiast. He’s not just some random Steve—he’s our Steve. And according to him, our new pitta is the best ever made.

It's Not Just Steve

Here’s how the new pitta levels up according to
21 independent gluten-free consumers

Taste

60%

said tastier

Look

93%

said better looking

Smell

93%

said better aroma

Texture

87%

said softer yet stronger

Overall

80%

rated equal or better across the board

Taste

60%

said tastier

Look

93%

said better looking

Smell

93%

said better aroma

Texture

87%

said softer yet stronger

Overall

80%

rated equal or better across the board

Proof's in the NEW PITTA!

Weekly Pitta Giveaway

Think Steve's right? Prove it and win.

Time Left to Enter This Week's Draw

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How to Enter

Enter

To Win

Enter our giveaway for a chance to win big this January. Five winners will be chosen: one grand prize winner will receive a Ninja Air Fryer, and four winners will score exclusive BFree merch.

Snap!

Your receipt unlocks prizes

New winners every week will score exclusive BFree merch, with a grand prize Ninja Air Fryer in the final week. Enter weekly with a new receipt for more chances to win.

Not Convinced?

Find Them Near You.

Find our new pittas at your favourite supermarket, then come back to enter. We guarantee you’ll love the taste.

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