Ballsbridge, Dublin 4

Digital Marketing Specialist


About the company: BFree is a rapidly growing Irish owned business that creates great tasting, wheat and gluten free healthy products. It is expanding globally with significant business in Ireland, the UK, Europe, USA, Middle East and Australia. The pace of growth is being driven by senior management, together with the sales and marketing functions in close partnership with the NPD team. There is an opportunity for a Digital Marketing Manager to join the marketing team and lead key global digital projects that will deliver key commercial objectives for the brand.


  • Develop a global digital marketing strategy in line with the BFree brand purpose that will deliver on key commercial objectives for the business
  • Report monthly on return on investment on digital marketing activities and show how they are contributing to the growth of the brand globally
  • Responsible for management and reporting of the digital marketing budget
  • Third party agency management relating to all digital marketing needs
  • Responsible for management and content creation of all campaigns across social media, email marketing, digital media buying etc
  • Responsible for management and development of website and online shop
  • Content creation for social media platforms and blogs
  • Responding daily to all queries received through social media platforms
  • Will work closely with wider sales and marketing teams to ensure global digital strategy is localised where required and broader campaigns brought online
  • Being the digital “guru” for BFree, and the go to person for all things online


  • Minimum of 3 years digital experience, particularly in FMCG
  • Minimum 3rd level qualification in marketing
  • Proven track record of delivering digital marketing campaigns that answer commercial business goals
  • Website management experience essential (wordpress, expression engine etc)
  • Creative flair and excellent attention to detail
  • Innovative
  • Experience in photography and photo/video editing desirable
  • Passion for food desirable


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