Free From Awards 2024 | Gold Winner

Ah, the sweet taste of victory.

We won the GOLD award at the Free From Food Awards 2024 in the Easter category for our Gluten-Free Cosy Spiced Carrot Cake! 🥇

Our product stands out with its impeccable presentation and delightful taste; however, don’t take our word for it. Here’s what the judges said:

The visual really differentiates these giving them a homemade appearance with an Italian-style wrapping. The icing is topped with orange marmalade strips which is a lovely detail. The sponge itself is very good; moist and with a nice nutty texture texture from the sunflower seeds. Not too sweet and an interesting flavour profile. A good list of ingredients – including lemon peel, marmalade and spices.”



Our carrot cake is one of four BFree sweet treats that launched in November 2023, in our first ever range of sweet products. Alongside our Sicilian Lemon Tartlets, Heavenly Chocolate Cake and Salted Caramel Brownies.


Crafted with quality ingredients, generous portions, and unparalleled taste, our Sweet Treats range caters specifically to those with dietary restrictions such as gluten, wheat, and dairy sensitivities, including individuals with coeliac disease. Ultimately, we aimed to provide a mouthwatering selection that satisfies every sweet tooth without compromising on flavour or quality.


But here’s the kicker – you wouldn’t even guess they’re Gluten Free! Our team took to the streets of London to prove it:


Treat your taste buds to an award-winning delight, that experts have deemed superior. If you’re in the UK, snatch it up online on Ocado currently on offer for £3. Or swing by Booths Stores where our entire sweet treat range has just launched! You deserve it. 💚


Ireland Sweet fanatics can pick them up from Dunnes Stores.


What are the Free From Food Awards?


The Free From Food Awards, the UK’s only industry awards for Free From food and drink, started in 2008 by allergy website FoodsMatter. Their goal was to encourage innovation and celebrate excellence in the Free From food & drink industry. These awards are entirely independent, supported only by sponsorship and entry fees.


Seasonal products by BFree, Aldi,  Moo Free, Asda, Booja-Booja, Coop, Genius Foods, Marks & Spencer, NOMO, Sainsburys, Salcombe Dairy, and Tesco have triumphed in the Free From Easter Award 2024, announced 15th February 2024. 


The results of this Award that sits within the main annual Free From Food Awards are announced early in the calendar, allowing winning brands to promote their successes in the run up to Easter Day on 31st March.


Easter eggs to keep an eye out for


An unprecedented SEVENTEEN Golds announced at Free From Easter Awards.The judges were thrilled to see so many entries, consequently making this a tough category to pick. The focus of entries will always be chocolate; however, the wide mix of options reflects the demand for inclusivity across a variety of products for all ages. Just as with many other occasions throughout the year, food plays a big part in Easter celebrations.


Gold winners include Moo Free’s caramel mini eggschunky little eggs with a delicious and plentiful caramel filling”, and Booja-Booja’s new format ‘loglets’utterly delicious raspberry truffle logs with a great crunch and soft centre” in a gorgeous limited edition Easter box. Joining them on the Gold podium for the second year running were Aldi’s Dairyfine Eggstreme Choco Egg (“lovely embedded chocolate drops and marshmallows give the egg a special feel, elevating the experience”) and Asda’s Extra Special Free From Dark Chocolate Egg with Vanilla Flavour Truffles (“A really sophisticated egg with a great cacao flavour.”).


“We welcomed a 75% increase in Easter entries on last year, demonstrating the continuing demand for Free From Easter products” says Awards’ CEO Cressida Langlands.


Golds also went to THREE hot cross buns: two traditional variants: Asda’s Free From 4 Hot Cross Buns and M&S’s Made Without Wheat Gluten Free 4 Hot Cross Buns, and Tesco’s finest* Free From 4 Chocolate Orange Hot Cross Buns


“All seventeen Gold winners will now go through to the Final of the main Free From Food Awards,” explained Langlands. “The Finalists in all categories will be shared in May, with the Winners announced and celebrated at our famous Awards Presentation Party in late June”.


To view all Gold, Silver, Bronze winners and Finalists in the Free From Easter Award, click here.

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